Mr.&Mrs.Greek is a brand all about original products handpicked from the Greek countryside, such as jams, Herbs, Sauces and more.
The brief for the redesign of the labels was to focus on visibility on the supermarket shelves, to somehow differentiate the products in the same category, and to express somehow that “home made” feeling to appeal more to the local customers as well as to the foreign markets.
The yellow label both symbolises the warm greek hospitality and at the same time makes the product very visible and distinguished from the competitors. Some hand made sketches were added, for each ingredient, and extra elements and details with a “doodle” feeling, to emphasise the home-made feeling, as if they were quickly drawn on the labels by the cook himself.
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